retail

The Challenges

• Leading B2B2C technology platform for hard-to-fit categories struggled with inaccurate body measurements for their customers.
• Their traditional 2D measurement technique failed to capture precise body shapes, impacting shopping and wellness experiences negatively. This led to poor user experiences in shopping and wellness.

Infogen’s Approach

• We developed an application by utilizing augmented reality and implemented LiDAR scanning technology so we can accurately and effortlessly capture a consumer's unique shape.
• Also, we utilize an extensive database model of scanned body shapes to match each user with their closest digital twin. Now they can recommend sizes that best align with their customers’ unique shapes and sizes.

The Outcomes

• Utilization of LiDAR scanning technology allowed for enhanced personalization, resulting in a 94% increase in customer satisfaction with product recommendations.
• Personalized sizing recommendations contributed to a 38% increase in conversion rates, as customers were more confident in purchasing products that were tailored to their specific measurements.